In fact content quality is a major criteria for visitors opinion and a for search engines indexation. Content quality will result in more visits as visitors will return to the website. They will also spend more time on the site if the content is worth it. As search engines take into account visit duration and number of pages read high quality content will improve the site ranking.

Some fundamentals of content optimisation:

• Definition of a consistent hierarchy between pages.
• Creation of relevant text links. Each of the pages should be accessible at least from one static text link.
• Site map should be available, redirecting links to the different sections of the website. Beyond a certain number of links the sitemap should be divided into several pages.
• Clarity and accuracy of the information, always a plus.
• Use of the most common requests to reach the website in order to create and enrich the site content.
• Presentation of the most important information through texts rather than through graphic elements. The search engine robots are still more text oriented than image driven.
• Particular attention should be given to texts associated with “title” markers and “alt” attributes.

Take advantage of e-trafficmedia offer:

e-trafficmedia met à votre service son savoir faire rédactionnel et vous propose :

• Unique content, written by professionals. Only original content can improve the positioning of your website. In fact content that has already been published on the Web has already been indexed by search engines.
• Organised content, coherent with the website subject allows the visitor a best navigation and optimizes website’s ergonomics. The information is more easily accessible and the visitor stays longer.
• Dynamic content. The content of a website has to be regularly renewed. As for a shop window, a website should evolve, enrich and be updated. Frequent updates of a website are a key factor to the success of its visibility.

E-trafficmedia takes responsibility for your content:

• Website: publication of editorial content.
• News: news from your business market generates loyalty from your visitors.
• Media relationship, buzz: articles and press release stimulate traffic.

Even if some of the Flash technologies started being more relevant for Yahoo and Google, the “weight” of the words remains stronger than images.
An efficient website should offer its visitors good quantity and quality content and few images, but never the opposite.

Quality content creation allows ETM to give your website the best visibility on the Web.